Counting on … day 117

4th November 2026

Switch to meat and milk alternatives?

Goulson begins by noting the rising levels of consumption of vegan and vegetarian substitutes – although these may be the result of highly processed ingredients. He also notes the ongoing research into and development of, meat substitutes using ‘precision fermentation’ using microbes such as selected  yeasts and bacteria. And of course he reminds us that fermentation is widely used in many existing food items such as beer, cheese, sauerkraut, tofu etc.

However, “The very large plus side is that a switch to a lab-grown meat or precision-fermented protein sources in place of conventional meat and dairy would be a game changer for our planet. It would free up roughly 92% of all land that is currently used for livestock grazing and to grow food for livestock…that could be turned over to nature and carbon capture. This would eliminate the vast greenhouse gas emissions associated with livestock farming. It would be the single largest step we could realistically take in the near future to combat climate change and biodiversity collapse.

“That may seem like a glittering prize for environmentalists, but of course life is rarely quite to simple. A change like this would be hugely controversial, and have obvious and devastating consequences for the livelihoods of livestock farmers. On the other hand, if we carry on along our current trajectory, then climate change will devastate economies and livelihoods, cause extreme weather events that kill millions, flood low-lying lands including many coastal cities, render large chunks of Africa uninhabitable, and drive mass migration and social upheaval. Many scientists, me included, predict the collapse of civilisation this century if we don’t do much to combat biodiversity loss and climate change. Having to adapt to a world without livestock farming seems like small potatoes in comparison.” (143)

This I feel is at the heart of the book. We need to change the way we eat and the way we farm if we are to safeguard our lives on this planet.

Goulson argues that rather than UPFs substitutes, the healthiest option is to eat a diversity of protein-rich plants – lentils, beans and peas and products such as tofu and tempeh. As regards milk alternatives, he commends those plant-based milks that avoid the more complex additions of stabilisers, acidity regulators and emulsifiers. However he equally highlights that dairy milk is a good source of vitamins D and B, calcium and iodine and on that basis recommends dairy milk for children. (P146)

Counting on … day 116

3rd November 2026

Do livestock suffer?

Not only does meat and dairy production have a massive environmental footprint, its progress from birth to abattoir is frequently unimaginable.

In this chapter Goulson explores the reality of the living conditions of livestock which are frequently not the bucolic frolicking in meadows of happy animals that advertisements suggest. At root much of the inhumane farming of livestock is driven by the pressure to produce ever cheaper food products. Where chicken was once a treat for a special occasion, chicken is now very cheap. Goulson quotes £6 for four chicken breasts or a mere £4 for an oven ready chicken. (P128) To achieve those prices costs have to be pinched as much as possible. “Typically, in the UK, each chicken is reared with 25,000 others in a large, dimly lit building, usually windowless, with sawdust in the floor. The dim light discourages movement, so that the birds do not waste energy. They eat carefully formulated feed, usually soy-based, with much of the soy brown in South America, in what was once tropical forest…Often the feed has palm oil added too, and/or fish meal from small fish such as sand eels. The birds are stocked at … nineteen grown chickens squeezed into every 1 meter by 1 meter …Naturally, chickens have a life expectancy of twelve years or more, but meat chickens are slaughtered at five or six weeks old…” (p128-9 Eat the Planet Well) Goulson follows through this chapter with equally disturbing descriptions of the raising of egg-laying hens, pigs, dairy and beef cattle.

Although he doesn’t advocate not eating meat or dairy products, he asks that if we do do so, surely at the least we should ensure the wellbeing of each animal throughout its short life. He recommends choosing products that have in someway been certified to ensure this – whether that be organic, Pasture for Life, and RSPCA Assured – but notes that certification is not always enough.

Counting on … day 1.220

21st November 2023

Following on from yesterday’s post, another area where we as individuals can make a difference is in our choice of diet. Cutting back on meat and dairy can both reduce pressures vis a vis deforestation, and directly reduce emissions arising from farm livestock. 

In particular, when cutting back on meat and dairy, we may want to review the provenance of what meat and dairy we do eat. We may want to investigate how and where the relevant livestock are reared – whether they are fed on imported grain, whether they are intensively farmed, whether they are grass fed and have access to outdoor spaces, whether they are reared organically, whether they are reared in the UK or elsewhere, and even what provision is made for the safe disposal of their sewage. Effluent from industrial sized chicken farms are severely polluting the River Wye.

For more information on the merits of meat-based, vegetarian and vegan diets see – https://www.ethicalconsumer.org/food-drink/climate-impact-meat-vegetarian-vegan-diets