31st January 2022
When my clothes wear out – beyond repair – I bag them up and take them, labelled as rags for recycling, to the local charity shop. I then try and buy clothes made from recycled materials to square the circle/ close the loop. This is harder than you would think!
One company that does take back its own clothes so that they can be both recycled and reused, is Rapanui. (NB the recycling of the old clothes and the manufacture of new ones takes place in India).
“The fashion industry is a linear model where resources are taken and turned into waste. Lowering impact or buying less slows fast fashion down but it doesn’t change the outcome. We are fundamentally different because circular design is applied at every stage. Unlike recycled clothing, which only works to slow down the process, a circular economy is designed for products to be returned and remade again and again. Meaning they will never go to waste. Get your year off to the best start by helping us in sending back your old Rapa products. We make new products from the material we recover, and the cycle itself is renewable. With your help, we can work towards ending waste for good.”