28th April
One bit of advertising that did influence me was a small booklet picked up in a Lush store about zero waste. That prompted me to steer our household towards a zero waste lifestyle – and gave me an aversion to plastic. I will routinely not purchase a product – greetings card, pen, sandwich, chocolate bar, packet of biscuits, etc – if it comes wrapped in plastic. Sometimes I do have to give way – eg screws that tend to come in plastic packs. But my general aim of avoiding plastic does change the way I shop and consume things. I will pay more for the unpackaged item.
Read more about our household approach to zero waste – https://greentau.org/2026/04/27/zero-waste/