Counting on … day 22

31st January 2025

Sustainable use of land resource also extends to how we use finite water resources. Some crops use particularly large amounts of water – eg blueberries, strawberries – and realistically shouldn’t be grown in  areas where water is a scarce resource and should be reserved for critical crops and drinking/ sanitation. In Peru blueberries are grown in areas where local crops are at risk from lack of water. Almond trees need more water than pistachios and in Spain farmers are switching from almonds to pistachios in face of the increasing  prevalence of droughts. 

At the same time, such water rich-crops are often vulnerable to damage – strawberries and blueberries are very susceptible to damage and often have a short shelf-life. 

As consumers we can avoid buying foods that are grown with the unsustainable use of water.

Further reading – https://greentau.org/wp-content/uploads/2025/01/ff0ba-howfairisourwaterfootprintinperu_final_fulltechnicalreportdec2024.pdf

Counting on day 210

8th November 2024

As consumers we do have some limited power – and all the more so when we band together. 

By choosing products that are free of excessive packaging, by choosing products from companies that care about paying staff fairly, paying their taxes, avoiding slavery, supporting fair trade, being environmentally responsible, having realistic net zero plans etc etc, we are saying “Yes this is what we want you to produce!” 

We can further this message by writing to those who could do better. 

We can get together with others and sign petitions, or take part in boycotts.

Last year I ponder a similar acronym to LOAF for non food purchase and came up with SURE

Sustainable, Useful, the three (or more) Rs,  and Ethical.