13th June 2022
To ‘put your skin in the game’ is a business term that describes someone’s commitment to a project. Last Saturday cyclists literally bared their skin as part the WNBR London Naked Bike Ride. The campaigns objectives are to: protest against the global dependency on oil, curb car culture! obtain real rights for cyclists, demonstrate the vulnerability of cyclists on city streets, and celebrate body freedom.
NB cycling without protective clothing makes you vulnerable if you have an accident. Helmets protect your head and neck. Clothing protects your skin from the abrasive nature of the road’s surface.