Counting on … Day 50

28th April 2025

The ‘silent majority’ – those who believe that the climate crisis is serious but yet do nothing – covers 89% of the population globally (1) 

If that group could be persuaded or enabled to take action, the consequences would be dramatic. What holds people back is 

* a fear of impotence (what I do won’t make a difference), 

* a fear of social isolation (people won’t respect what I do and may mock me) 

* a fear of loosing out (if I change, my standard of living will drop vis a vis my peers) 

* lack of social and economic support (I can’t make any change because the system is set against it eg I can’t give up driving because there is no local reliable/ affordable public transport). 

And given all the above, there is an equally important question ‘What should I do and where should I start?’ which can feel so overwhelming that doing nothing seems a reasonable response.

  1. https://www.theguardian.com/environment/2025/apr/22/activate-climate-silent-majority-support-supercharge-action?CMP=Share_iOSApp_Other