28th April 2025
The ‘silent majority’ – those who believe that the climate crisis is serious but yet do nothing – covers 89% of the population globally (1)
If that group could be persuaded or enabled to take action, the consequences would be dramatic. What holds people back is
* a fear of impotence (what I do won’t make a difference),
* a fear of social isolation (people won’t respect what I do and may mock me)
* a fear of loosing out (if I change, my standard of living will drop vis a vis my peers)
* lack of social and economic support (I can’t make any change because the system is set against it eg I can’t give up driving because there is no local reliable/ affordable public transport).
And given all the above, there is an equally important question ‘What should I do and where should I start?’ which can feel so overwhelming that doing nothing seems a reasonable response.